We Came To Shake Things Up!
HOW IT STARTED
After retiring from the NFL in 2013 and working out in the hot, summer Texas sun, CEO Chris Gronkowski was frustrated by the lack of quality insulated water bottles that would actually keep his drink cold. He soon found out that there was a huge market of people experiencing the same frustrations as him, so he created the Ice Shaker, a high-quality insulated bottle that he could use all day long. Not just at the gym, but also in the car, at work, by the pool, and even as he traveled! After a successful launch, he knew he needed to do more to get the word out about his one-of-a-kind shaker bottle. And so, his journey to get onto Shark Tank started.
5 SHARKS BITE
In 2017, Ice Shaker appeared on ABC's Shark Tank. Chris Gronkowski went on the show seeking $100,000 for a 10% stake in the business. For Gronkowski, it wasn't just about the money. It was about finding a business partner that could help him take Ice Shaker to the next level. With offers from all 5 Sharks, Gronkowski was able to negotiate an offer from Mark Cuban and guest shark, Alex Rodriguez, landing on a deal for $150,000 and a 15% stake in Ice Shaker, valuing the company at the original $1 million Gronkowski wanted.
AFTER THE DEAL
After the episode aired, Ice Shaker sales exploded and so did the work. The investment from Mark and Alex, and all the sales that came in from the show, allowed Ice Shaker to quickly create new products, release new colors, and get the help Gronkowski needed. Ice Shaker was able to go from a one product company to offering an entire line of premium insulated drinkware and is now sold in stores, gyms, and specialty shops across the US.
